Backbeat Media – A SmartCompany for Planners, Hospitality all Events & Creative Industries

Nolan Apostle, Editor In Chief
Event City Creative Magazine

I recently had the opportunity to review some material from a company called Backbeat Media. I couldn’t find anyone who knew them, both in the world of Advertising and in Our world. So I decided to look in on them and see what I could learn. What I found, was pretty simple. They have a good idea that is working for them and their clients and this is good. Especially now as the world economy is in shambles, anyway we can make an extra dime here and there, “show me the money”!

At the end of this article you will find an Event City Poll, it pertains directly to companies that are part of the Events & Creative Industries. It will take you about 10 Seconds to answer the question, thank you for participating!

An EVENT CITY POLL

BackBeat Media works under an interactive advertising philosophy distinct from many current targeting trends. Rather than relying solely on inexact cookie technology for tracking habit patterns across an otherwise unspecified terrain, we believe in the cultivation and targeting of online communities. We see the web not as a vast sea of faceless buyers to be tracked, but as burgeoning communities with which the advertiser interacts. BackBeat Media’s boutique networks are designed with these specific communities in mind.

Ok, so what if you are the PUBLISHER? Many Event Planners, Meeting and Hospitality industry companies are “Publishers” and don’t even know it. On a very basic level, publishers are content providers that create usable, positive, content which their visitors or customers can benefit from using.

BackBeat Media was founded with a simple principle in mind: take headaches away from site publishers, and they do it well. They started their business before the word ‘Blog’ really existed, ironically though, that is their target publisher. The individual or small group of people who have a message to deliver, just like us at Event City, there are many links and bits of information for Planners, Corporate PR & Managers, Hospitality, Art and all of the Events & Creative Industries; these people usually know how to deliver information well, that’s a Blogger. Most good Bloggers are great at Blogging, they don’t want the headaches of going out and running the rest of their Internet business.

This is Backbeat Media’s niche, at least from a Publisher’s standpoint. There is much more to the company and you can see it at Backbeat Media Services. They can help you to possibly generate revenue like you never thought possible! Check out Backbeat now!

If you are involved in one of the Events & Creative Industries and have a web presence, please take a moment to answer our polling question below. We promise it will only take a moment.

EVENT CITY ONLINE ADVERTISING POLL:

WHY INTERNET ADVERTISING?

Nolan Apostle – Talent, Producer and Contributing Editor
Event City Live, Event City TV & Event City Creative

Why not? Sure that’s the easy way out. Ask a question give a simple answer. For the last year or so since we have talked to many of our Alpha and Beta testers about being more successful on the Internet we have heard this question time and time again. Why Advertise on the Internet? Why spend any amount of time investing in the Internet besides a website? It’s too confusing. It’s too difficult. Hackers will just steal what we do anyway! How can we earn revenues when there are experts out there doing just that? We will attempt to answer for you all those questions and much more as we visit Ad Tech San Francisco at Moscone Center over the next few days. This is a fascinating subject and the technology behind it all is brilliant!

First things first though. If you are involved in any of the Event City’s industries, the Events & Creative Industries you definitely should be attending Ad Tech. As we cover this three day show in San Francisco, we already realize the magnitude of it’s presence here in San Francisco alone. Social Networking a huge buzz word in general and at the show is seems to be a perfect fit for the Social Butterflies of the City By the Bay. Well as we come to realize there is so much more to “Social Networking” than one might perceive.

Ad dollars are just a part of what Ad Tech is all about. Sure the Goods are where the Gold is, or Cash is King (or is that Cache is King) but is that always true, especially in this day and age? I’m not too certain anymore. Tiny startups to major players like Google, Yahoo, Nestle and Kodak (Yep, even Nestle’s Chocolates and Kodak Film company) are here, and you can bet they are not just Chocolates and no more film for the once gigantic firms. So what are two companies like these doing here? Who incidentally fall into the realm of the Event City’s “Events & Creative Industries“?

Come on down and find out. Or if you can’t make it to Ad Tech San Francisco, please visit their website and learn about Ad Tech’s world tour, probably coming to a city near you. So if you are one of those who think that the Advertising and Marketing world on the Internet is not very important, you better think again; and that’s no threat, it’s reality. Come to Ad Tech and learn, that’s where I will be. Here are some highlights of this great show.

Attendees will converge on ad:tech San Francisco (http://www.ad-tech.com/sf/) April 15-17 at the Moscone Center to attend panel sessions, workshops and keynotes during three action-packed days of learning from today’s digital marketing industry game-changers. Attendees will take away the tools and techniques they need to compete in a changing marketing world, and gain first-hand insight into emerging opportunities with online video, social networks, mobile marketing, digital out-of-home advertising and more.

Hear from four of the hottest stars of online video, including Kevin Rose (pictured) of Diggnation, Ask a Ninja’s Kent Nichols, Jeff Macpherson of Tiki Bar TV and Martin Sargent of Revision3. View the live taping and hear and explore how you can leverage programs like these to expand your own audience.

That’s the key to what Ad Tech can offer. How you can learn to leverage programs like those above, and so much more to expand your own audience, no matter who that audience is. The Special Event, Meeting Planning, Hospitality, Travel, Art, Entertainment, Music, Motion Pictures, Food & Beverage are all industries that can leverage these programs and expand audiences and reap the benefits.

I look forward to attending this show and covering it for all of you, my associates on the battlegrounds of the Events & Creative Industries- the EVENT CITY NETWORK!